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If you can afford to be flexible and want the advertising and marketing team's input on this aspect of your strategy, list several mediums and ask for team feedback. A product is an item that is constructed or produced to satisfy the demands of a particular group of men and women. The item can be intangible or tangible as it can be in the type of solutions or goods.

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Sarah is a senior marketing and advertising strategist with more than a decade of expertise helping B2B organisations produce impact and engagement with their consumers. In her existing role, Sarah heads up demand generation at AdRoll across EMEA. She has a MSc in Advertising in Practice from the Michael Smurfit Graduate Enterprise School in Dublin.

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